fantomNews™
Read the latest info on our products and services as well as all things search in our highly popular fantomNews™ weblog.
fantomNews™
Archive
It's out, it's live, it's free: the newsletter exposing all the tricks of the trade and more – a must read for every webmaster interested in optimizing their search engine ranking and in achieving higher returns in search marketing!
Here's your requested archived issue of our fantomNews™ ezine
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vol. 1/issue 003 _ _ ___ __
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/ _| _ _ | \ | ||_\_\ / /_____
/ /_ __ _ ___ | |___ _____| \| | __/ \/\/ / ___|
| _/ _` | \| / - \/ _ _ \|\ ||__\ /\ / \ ___ \
|_| \ _,_|_|\_|_\___/_| | |_|| \_ |___/\/ \/ |_____/
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2000-02-29 --- Sent by subscription only!
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mailto:fantomnews@fantomaster.com
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This newsletter may be freely redistributed by email
in its unedited form. Please share it with others.
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*************************************************
* Give a man a fish and he will eat for a day. *
* Teach a man to fish and he will sit in a boat *
* drinking beer all day. *
*************************************************
_____________
IN THIS ISSUE
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= Sponsorship Notice
= News Flash:
fN First To Bring You the AV Affiliate Scoop!
= Stealth, Cloaking, Phantom Technology:
How it works - and how it doesn't
(Tutorial Part 3)
= Cloak Checkers
= Don't Lose Your Foreign Web Site Visitors by
Insulting Them With Brain-Dead Translation Services
= Module mod_rewrite:
The Apache Server Power Commander!
(Tutorial Part 1)
= fantomTip: Code Protection Under Cold Fusion
= fantomTip: Determine IP's Geographical Location
= fantomSpot: Featured SE Site
= The Search Engine Grapevine: News 'n Stuff
= Classified Ads
= Guest Columnist:
Robert Woodhead, "Tips on getting listed in Yahoo
(and the other big indexes)" - Part 1
= How to Be Featured as our Guest Columnist
= fantomAd:
"Spying On the Spiders: our new online service"
= Spider IPs: New AV, Babelfish + Inktomi Spiders
= Topics Scheduled For Our Next Issue
= fN Archives
= Subscribe/Unsubscribe Information
<<<<<<<<<<<<<<<<<<<<<<<<<<<>>>>>>>>>>>>>>>>>>>>>>>>>>>
Sponsorship Notice
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KEEP ON TRACKIN'!
Merely fantasizing about which search terms people may
actually use to find your site is wishful thinking
which will effectively kill your marketing efforts and
drain your resources without significant cash returns.
So track real life search phrases and keywords, get
free report on what people are really searching for!
Adjust your marketing to realistic search terms.
Presenting the net's best search term reference
service: Word tracker!
Read on here:
http://fantomaster.com/fawordtrack.html
<<<<<<<<<<<<<<<<<<<<<<<<<<<>>>>>>>>>>>>>>>>>>>>>>>>>>>
++++++++++++++++++++++++++++++++++++++++++++++++++++++
+++news flash+++news flash+++news flash+++news flash++
++++++++++++++++++++++++++++++++++++++++++++++++++++++
fN First To Bring You the AV Affiliate Scoop!
------------------------------------------------------
(rt) While most online information and search engine
watchdog services took until February 2 or 3 to inform
their subscribers and visitors of AltaVista's newly
launched affiliate program, yours truly presented you
with the scoop as soon as January 31! This, by the
way, includes some truly major players in the news
content industry ...
Which goes to underline the point that it may be a
good idea to check out our news page regularly at:
http://fantomaster.com/fanews0.html
(As if you hadn't known! :-)
++++++++++++++++++++++++++++++++++++++++++++++++++++++
+++news flash+++news flash+++news flash+++news flash++
++++++++++++++++++++++++++++++++++++++++++++++++++++++
======================================================
Stealth, Cloaking, Phantom Technology:
How it works - and how it doesn't
(Tutorial Part 3)
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(rt) Having reviewed the basic mechanics of cloaking
and stealth tech, what are the risks, then? Myths and
rumors abound on this issue, and five experts will
probably give you six opinions ...
Well, here is ours: DON'T PANIC! If individual
consultants (and sometimes even whole corporations -
especially those featuring products like doorway
generators etc. which truly sophisticated cloaking
technology will effectively render superfluous ...)
are having their field day scaring the newbies, more
often than not even believing devoutly in their own
phantastic horror scenarios, this should be no reason
for you to join the fray!
So can cloaking get you banned from the search
engines' indices? The straight answer to that one
is: Yes - but ...!
Fact is, most cloakers are achieving very good
rankings and very many of these are really quite
sticky as far as search engines and their volatile
databases go. If you are working in a very competitive
industry (e.g. adult web sites, real estate, and
others), chances are you won't ever rank in any major
SE's Top10 league unless you are using state of the
art stealth tech.
This is not to say cloaking isn't without its risks.
While hysteria is never the best of advisors,
trivializing the matter and ignoring the real stakes
involved will obviously do you no good either.
One would have thought that the final answer should
rest with the search engines: after all, it's their
own turf. Unfortunately, their public statements
and declarations are, contrary to what one might
expect, no great help. Quite the contrary in fact:
most SE officials will tell you that they regard
cloaking (ANY form of cloaking, mind you!) as "spam".
Some spinmasters will even claim that they are
actively eliminating it. In a few cases they will
attempt to create some mystique around what they are
doing ("Very effective technology to counter cloaking
in our possession ... not authorized to tell you more
... blah blah.") However, even supposing it's true, it
certainly doesn't show in their search results!
So can you really get banned for cloaking?
Categorically yes - if, for example, your competitors
have snitched on you to the search engines, and if the
SEs' staff have manually checked and compared your
spider fodder with what you are actually serving your
human visitors. It can happen, too, if you overdo your
submissions or if there are significant changes in
your historical submission patterns. E.g. if your site
used to submit say 3-5 pages a month over a certain
period of time, only to start submitting hundreds of
pages per week all of a sudden, you may indeed be
inviting trouble: in a worst case scenario a human
editor may come along to check the matter out.
The results of these checkups may get your site
penalized (i.e. your pages will be given a less than
optimal ranking), or it may get you banned from the
search engine's index altogether, either for a limited
time or even forever.
So you probably wouldn't want to run the risks
involved when catering to a high profile site focusing
strongly on branding and sporting a nifty, easy to
remember domain name to go with it, the loss of which
could seriously damage image and turnover.
On the other hand, it is highly unlikely that you will
get penalized or banned with more than one search
engine at a time. Bad enough as this may be, you could
always recur to setting up additional "transit"
domains full of doorways and phantom pages from where
your human visitors would be redirected to your site
proper.
Note that we do NOT condone cloaking for misleading
("spamming") purposes: it is counter productive and
will only serve to make life more difficult for all
parties concerned. If a user tries to search for
relevant information links and your site floods the
results pages #1 through #40, chances are you won't
need any hard hitting competitors to get reported!
Finally, to disperse all doubts in this matter: while
cloaking is a highly efficient and effective
technique, it will do you little good if you don't
have the content to match. After all, surfers will
always be free to vote with their feet (well, mice,
really ...), and if you are trying to insult their
intelligence by subterfuge, don't pretend to surprise
if they resort to returning the favor with a
vengeance.
Next, let's have a look at phantom pages and how to
optimize them in detail.
(to be continued ...)
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Cloak Checkers
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(rt) Want to check out if your competitors are
cloaking their pages? Here are two online tools
claiming to be able to bust cloaking setups.
However, note that they will only debunk the weaker,
non-industrial strength strategies, namely those based
on mere UserAgent detection.
http://www.make-it-online.com/cloakcheck.html
http://straylight.netmeridian.com/~delph/useragent/
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Don't Lose Your Foreign Web Site Visitors by
Insulting Them With Brain-Dead Translation Services
------------------------------------------------------
(rt) For some internet marketers it's become a cutting
edge strategy to offer multi lingual navigation and
promo material on their sites in the hope of expanding
their client base. While it is true that international
users whose mother tongue is anything but English are
beginning to hit the web in hefty numbers, catering to
them in their own linguistic format is an art in
itself which doesn't lend itself to the cheap and easy
"no brainer" pseudo solutions currently being hawked
on the net. If you offer them one of those, chances
are you'll fend them off forever. Count it as a
well-meaning blunder as much as you will, fact is
these clients-to-be can be quite relentless if you
convey the impression that you couldn't care less
about offering first class services. Don't forget that
very many people actually love their mother tongue and
don't enjoy seeing it massacred.
Linguistics and translation are sciences in their own
right demanding due respect or - at the very least -
professional handling. One thing the non-expert should
get rid off - the sooner the better! - is the fond
myth that familiarity with your mother tongue implies
that you know all about language and its social
ramifications. And it's not about lack of command of
a foreign tongue either - more often than not, it's
the basic concepts which are flawed, such as the
belief that a word-by-word translation, though
admittedly not very elegant, will at least give you a
"general idea" of the source text's content. While
this may actually be true to some extent within the
very limited context of highly specialized technical
fields (academic papers on chemistry rich in formulae
and procedural descriptions being a case in point),
the old law school adage "a little knowledge is a
dangerous thing" rules even here. Needless to say,
relying on imperfect automatization can make matters
even worse.
Translation bots tend to reflect this faulty
reasoning, and their backing by popular opinion -
uneducated in these matters as it usually is - is no
great help either.
Here's just one example of what can happen if you
opt for less-than-professional (read: usually free)
"translation services". Let's take a real life German
site rich in textual content and have a look at what
the most popular translator bot makes of it.
"Welcomely
tsigaan soft systems
tsigaan news
Software and computer services, also very good, give
it meanwhile like the proverbial sand at the sea.
Thousands of companies and Hirnen compile world-wide
daily the most refined solutions, and although within
this area - like everywhere in the life - all gold is
long not, which probably shines there, then the
standards and the requirements of the users in the
last years nevertheless ever more rose."
Source:
"Translation":
Seriously - would you really want to see your site
represented in this manner? Welcomely, indeed!
And don't try to argue that this is, after all,
"better than nothing" - it's the seeming familiarity
of the language presented, the fond illusion of "at
least getting the gist of it" that's the really nasty
part. Because it can (and most certainly will!) lead
you astray in ever so many subtle ways, and in the end
you may be worse off by a long shot than if you hadn't
understood a single word in the first place. Simply
ask yourself if you would sign a million dollar
contract of this linguistic "quality" ...
With the current US dominance of the WWW clearly
waning (as all major studies and analyses will show),
getting linked internationally will become ever more
critical. World wide, surfers aren't content with
sticking to local or localized search engines in their
own language: rather, the English language is rapidly
gaining ground everywhere, even in the former
communist states, not mention in formerly French or
Spanish dominated regions. These people, more and more
of whom are well educated, bilingual and fairly well
versed in English, are increasingly making use of
stateside search engines. It is only a question of
time until even All-American engines will have to
adapt to this situation, if only to accomodate their
international advertisers. Hence, it stands to reason
that only link popularity based on real world web
demographics (as opposed to mere wishful thinking and
established political and cultural prejudices) will be
able to satisfy advertisers' and users' demands.
So do it right or do it not! Either employ a bona fide
professional translation service or get someone to
revamp your online copy to accomodate all those
international clients whose command of English, while
fairly well informed, is not quite up to par with your
US or UK biased industrial lingo, er, parlance.
This holds true vice versa for non-English sites as
well, of course: don't even dream of relying on one of
the translator bots doing a good job and permitting
you to cut one single sale! And while your English
teacher at school may have lauded your enthusiasm over
and again, don't delude yourself that this makes you a
native speaker.
If you are interested in English or American or
Australian or New Zealand clients at all, don't give
them the impression of amateurish incompetence by
refusing to acknowledge the fact that your command of
English may be less than perfect. This is, after all,
nothing to be ashamed of - whereas trying to get by
this problem on the cheap very well should be! If
there's one thing you want to avoid in marketing it's
getting laughed out of court.
The following sites offer "translation" services or,
rather, pretend to do so - use at own risk:
http://babelfish.altavista.com/
http://translator.go.com/
http://www.dictionary.com/translate/
http://www.voila.com/Services/Translate/
++++++++++++++++++++++++++++++++++++++++++++++++++++++
======================================================
Module mod_rewrite: - The Apache Server
Power Commander!
(Tutorial Part 1)
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(bro) You may have encountered the name
"mod_rewrite" before when surfing the web. For all of
our readers who are not intimately familiar with this
nifty Apache Web Server module - and, of course, for
those who don't know it all - we are presenting this
small introductory tutorial as a multipart serial.
Module mod_rewrite is a package of program routines
which can be added to the Apache Web Server.
(Note that it will not run under other web servers!)
Its primary function is the manipulation of URLs.
The module is very versatile as we are going to
illustrate here with a number of real world examples.
However, be very careful and meticulous when working
with it! Some mistakes you might be liable to make
could generate a logical loop, causing a never-ceasing
100% CPU load.
To steer clear from this, we will start off with some
very simple examples.
Before we can get going, however, you will have to
check whether the module is installed on your web
server at all.
There are several ways to go about this:
1. Ask your system administrator - provided he or she
knows. They really should, but unfortunately some
plain do not ...
Take care, though: if you are sharing your host
server with hundreds of other domains, your inquiry
might rouse some sleeping dogs, as usage of
mod_rewrite will always entail some increased CPU
load.
2. Check your Apache configuration file if you can
access it. One possible standard path might be:
/etc/httpd/httpd.conf
However, your mileage may obviously vary.
3. Check it out with one of the following examples.
If it works fine, mod_rewrite is indeed installed
on your system. If it isn't, you will get the
following message when calling any web page of your
choice: "Internal Server Error"
Also, you will see this entry in file "error.log":
"Invalid command 'RewriteEngine', perhaps mis-spelled
or defined by a module not included in the server
configuration."
If your site generates heavy traffic, this method
is not recommended, as every visitor will receive
this very same error message during your test.
So now let's dig into our first practical example!
We will assume that you will be using mod_rewrite
only for your own web site, i.e. not as a generalized
cross server setup.
To effect this, some entries in file .htaccess are
required.
The .htaccess File
------------------
For this technique to work, you will need to upload
a file named ".htaccess" (please note the period/dot
at the beginning of the file name!) to your server
directory.
This can be done via telnet or ftp.
(Warning! .htaccess should only be uploaded in "ASCII
mode", i.e. not in binary mode!)
If you already have a ".htaccess" file, for example
one with the following entries:
Options Includes +ExecCGI
AddType text/x-server-parsed-html .html
simply add our code sample to it.
-----------------------------------
IMPORTANT!
----------
ADJUSTMENTS IN FILE ".htaccess":
please edit in ASCII or plain text
editor like Notepad etc.
-----------------------------------
The first two entries will start the module:
RewriteEngine on
Options +FollowSymlinks
Tip: Entry "RewriteEngine off" will override all
subsequent commands. This is a very useful feature:
instead of having to comment out all subsequent
lines, all you need to do is set an "off".
If your system administrator does not allow for
implementation of "Options +FollowSymlinks", you will
not be able to restrict usage of mod_rewrite to
your directories but will instead have to apply it
server wide.
The next required entry is this:
RewriteBase /
"/" stands for the base URL. Should you have another
one, you will want to include it. However, "/" is
normally the entry for "http://www.YourDomain.com".
And now to the entries proper!
Let us assume that you want to block unauthorized
access to your file .htaccess. On some servers
you can easily read this file simply by entering a URL
of the following format in your browser's address
field: http://www.domain.com/.htaccess - a serious
security gap, as your .htaccess file's contents may
reveal more about your site's setup to the educated
eye than you may want others to know.
To block this access, enter the following:
RewriteRule ^\.htaccess$ - [F]
This rule translates to:
If someone tries to access file .htaccess, system
shall generate error code "HTTP response of 403".
The file name ^\.htaccess$ is contained in a regular
expression, to wit:
^ Start of line anchor
$ End of line anchor
\. In regular expressions the dot "." denotes a
meta character and must be protected by a
backslash (\) if you want an actual dot (period)
instead.
The file name must be located exactly between start
and end of line anchor. This will ensure that only
this specific file name and no other will generate
the error code.
[F] : special flag "forbidden".
In this example, the complete ".htaccess" file will
now consist of these lines:
RewriteEngine on
Options +FollowSymlinks
RewriteBase /
RewriteRule ^\.htaccess$ - [F]
If we add our code to a pre-existing ".htaccess" file,
we might, for example, get the following entries:
Options Includes +ExecCGI
AddType text/x-server-parsed-html .html
RewriteEngine on
Options +FollowSymlinks
RewriteBase /
RewriteRule ^\.htaccess$ - [F]
This introduction covers the basics required to
operate with mod_rewrite.
In the second part of this tutorial we will explain
the use of conditions in configuring the module.
You may check up general documentation here:
--------------------------------------------
Module mod_rewrite URL Rewriting Engine:
http://www.apache.org/docs/mod/mod_rewrite.html
A Users Guide to URL Rewriting with the
Apache Webserver:
http://www.engelschall.com/pw/apache/rewriteguide/
(to be continued ...)
++++++++++++++++++++++++++++++++++++++++++++++++++++++
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fantomTip: Code Protection Under Cold Fusion
------------------------------------------------------
(rt) By default, Cold Fusion run sites won't allow for
.htaccess functionality which makes it difficult to
impossible employing SSIs to protect your meta tag
and other code.
The following workaround was contributed by Pam of
http://www.AspenTradingPost.com/
AspenTradingPost.com is an award winning Internet Store
for Gifts, Jewelry, Dream Catchers, Animal
Design Items, Native American Indian made items, Flute
and Drumming Music & More...
Proceeds from every purchase help save threatened
animals, rainforests, land and more.
Thanks a heap, Pam!
So here's the sample page code you can adapt to your
own requirements.
Note: It has come to our notice that some browsers
and email clients will not resolve the code in the
following lines gracefully. In fact, in some email
clients is will even destroy part of the newsletter's
overall formatting.
As a work around we have
uploaded it to our site. Sorry for the inconvenience.
Download it here:
http://fantomaster.com/facfopt01.txt
++++++++++++++++++++++++++++++++++++++++++++++++++++++
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fantomTip: Multiple Submissions From Same IP (Part 2)
------------------------------------------------------
(rt) Following our first article in issue #2, some
readers inquired about possibilities to check your
own current IP address if your ISP serves you with
dynamic IPs, as most ISPs will.
While there are several possible solutions online and
off to this, why not take advantage of a feature
offered by our fantomas shadowSniper(TM) demo version
online at:
Simply click the "Submit" button for the password
entry - on the next page you will find right at
the top in the white bar "Your I.P. address: ..."
and there you are!
If you want a full security check of your browser's
parameters, etc., we have set one up for you at:
http://fantomaster.com/cgi-fantomaster/fantomspy/i_spy.cgi
++++++++++++++++++++++++++++++++++++++++++++++++++++++
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fantomTip: Determine IP's Geographical Location
------------------------------------------------------
(rt) Determining an IP's geographical location without
proper tools can be a daunting task. Here's a site
which lets you do it online by simply entering the
IP in a search field:
http://cello.cs.uiuc.edu/cgi-bin/slamm/ip2ll/
If you're interested in the technology involved
(it is focused around a research project on the use
of virtual reality as a mode of presenting performance
data), go here:
http://www-pablo.cs.uiuc.edu/Project/VR/globe.htm
and:
http://www-unix.mcs.anl.gov/~olson/IPtoLL.html
++++++++++++++++++++++++++++++++++++++++++++++++++++++
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fantomSpot: Featured SE Site
"Meta-Searching North and South"
This new meta engine is still in beta but it looks
fairly promising. It allows for searches in both
North and South America, which is a novelty in itself.
http://www.seekamerica.com/
++++++++++++++++++++++++++++++++++++++++++++++++++++++
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The Search Engine Grapevine: News 'n Stuff
------------------------------------------------------
Traxis: The Ultimate Perl Web Site Logger
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If there's one thing that's certain in the online
world, it's that Brett Tabke's killer program will
once and for all show the big guys the way the cookie
crumbles!
As of time of this writing it's still in demo mode,
but check it out all the same - it just might make you
think twice before you cough up those fivehundred
bucks or more for that well hyped major corporation
log analysis tool which won't do half the nifty
things Traxis will. A must see, and once it's
available (and for free, at that!) a must download,
period.
http://www.searchengineworld.com/traxis/
Keeping An Eye On ODP Submissions
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Axie will automatically extract new listings from the
Open Directory Project and deliver the ones that match
your interests. Boolean search is possible and reports
are delivered by email. Signup is free.
http://www.axie.com/
Domain Name Dropper
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Namedroppers.com offers the capability to perform
searches for domain names using multiple keywords. It
enables you to find every registered domain name in
the .com, .net, .org, and .edu zones, that contains
all of the search terms you enter, anywhere within the
domain name itself.
http://www.namedroppers.com/
What we found very nifty indeed was their new advanced
search function which allows for exlusion of keywords
to enhance results. You can also define minimum and
maximum length of domain name.
http://www.namedroppers.com/advanced.html
Search Engine for Acronyms
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With over 124,000 records on index, this is the place
to go if you want to research (or deal with) acronyms:
http://www.AcronymFinder.com/ .
Search Engine Keeps Track of IPOs
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With IPO mania on the net rampant, it's hard to keep
up with all those megacool opportunities to make the
fast buck. This search engine service will help you
cope. It's not free, however! But what's a measly
$9.95 a month compared to hitting it right as a
VC investor? Check them out at:
http://www.ipopatrol.com/
SE For Newspaper and Magazine Articles
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See InfoJump if you have to search papers and mags:
http://www.infojump.com/
AltaVista Ranking Parms
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Check out AltaVista Belgium if you'd like to see their
ranking marks. This is obviously a test site AV has
been using for quite a while to check out this
specific layout approach.
http://www.advalvas.be/
MSN Goes Rent-Per-Week
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Get the scoop here:
http://keywords.bcentral.com/links.htm
Theindex - The New Boy On the Block
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Attacking lean and mean, here's their pitch:
"We're not here to point the way to Bobbys' Lugnut
Collection website. There are no personal pages.
There are no links to Movie Stars, Rock Stars, Crackz,
Hackz or Warez.
With a few Public Interest exceptions, you won't find
anything not related to commercial, professional, and
technical products and services. We can't stress that
enough.
We're not out to be the biggest, baddest, if-it's-
on-the-net-we-got-the-whole-darn-text search engine.
We don't plan to offer full-text search of any kind.
We won't index all 300 pages of each and every site on
the net. We will only index one, the Main Page.
We are not going to bloat into yet another "portal"
site.
We don't offer free email or webspace.
There are zero categories here.
There are zero (sometimes some slip through)
porno sites here."
So try them for verity:
http://www.theindex.com/
Search Engine Showdown Dons New URL
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Here is Search Engine Showdown's new URL:
http://www.searchengineshowdown.com/
Alltheweb/FAST Offers Advanced Search
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Find it here:
http://www.alltheweb.com/advsearch
AltaVista Expansion: France, Netherlands, and more
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Oz AltaVista has been renamed to GOeureka and sports
a new URL:
http://www.goeureka.com.au/standard.php
Here's their submission page:
http://www.goeureka.com.au/webmaster/add_url.html
Further, AltaVista announced last week that it plans
to set up European sites in 18 additional countries by
the end of the year, offering local content search to
a European clientele expected to be some 136 million
internet users by 2002.
German AltaVista was launched in April 1999 at:
http://www.www.altavista.de
Submission URL:
http://www.altavista.de/doc/help/h_se_image_help_001.html
AltaVista Sweden was opened here:
http://www.www.altavista.se
Submission URL:
http://www.altavista.se/doc/help/search/add_url.jsp
Then there's British AltaVista:
http://www.altavista.co.uk
Submission URL:
http://www.altavista.co.uk/cgi-bin/addurl.jsp
The newly launched AV France can be accessed at:
http://www.altavista.fr
Submission URL:
http://www.altavista.fr/help/remove_a_page.htm
Yes, this page name doesn't look too reassuring:
however, it actually says "Add/Remove a URL" in the
French description, and it's basically the common
setup familiar from other AV sites.
But this aside, what a venture it is: not only are
they offering free internet access; they are also
promising reply by email within 48 hours: wouldn't we
like to see that happen - here and elsewhere!
Finally (for now), you can find AV Nederland's freshly
launched URL here:
http://www.altavista.nl/
Submission URL:
http://www.altavista.nl/cgi-bin/addurl.jsp
Voila (France) Goes Yank
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France's major search engine Voila (it actually
belongs to France Telecom, one of the world's
leading telco firms) has implemented an English
language web site focusing on the US market.
http://www.voila.com/
Googleliana: Making the Headlines
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1. Added to Dogpile and MetaCrawler
Google was recently added to meta engines Dogpile and
MetaCrawler, which should significantly increase
traffic to your site if you're well ranked on this
most trendy of new search engines.
2. Google and Directories
The Hardin Meta Directory has recently discovered a
predilection on Google's part for directories.
Check out their article here:
http://www.lib.uiowa.edu/hardin/md/google.html
3. Google Traffic Increases By 70,000%
No typo! Google ended 1999 averaging about 7 million
searches each day, which amounts to a roughly
70,000% increase over the 10,000 searches per day in
December 1998. An ongoing trend, it seems: in
January 2000, Google averaged more than 10 million
searches a day.
4. Finally: Google and RealNames
Google has recently entered into a partnership with
RealNames and their human-edited catalog.
If the first Google result differs from the RN
result, the RN result is shown at the top of the page
with a small "RN" to the right of the returned result.
AltaVista Goes Affiliate
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For $0.03 per click you can now have your site
sponsored by no less than AltaVista. Signup is
free, payment (from $35 accrued) is after 45 days,
making this one of the best deals in the industry.
Rated: 5 fantoms
Check the details here:
http://doc.altavista.com/affiliate/
Or signup immediately here:
http://doc.altavista.com/affiliate/app.shtml
Find our rating info here:
http://fantomaster.com/fasmbres04.html
Robots.txt Generator
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Unsure about what to include or exclude in your site's
robots.txt file? Here's a free client based program
that can help you tackle the chore:
http://www.rietta.com/robogen/index.shtml
Keyword And Brand Name Nappers Exposed
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Find out if someone is holding your brand name
hostage and see which keywords have been captured
by your competitors to be served to users as banners
when entering search terms:
http://www.bannerstake.com/
Open World Hotel Search Engine
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If you're in the (luxury) hotel or travel business,
you may want to submit your web presence to this
search engine which also features hotel discounts:
http://www.openworld.co.uk/
Fast On A Shoestring - New Spider Detected, Sort Of
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Seems that Alltheweb's Fast spiders are on a
shoestring budget, sharing IPs. :-)
At least that's what our spiderScout department
registered on one of their spider trap domains:
#SE ix8.alltheweb.com
#IP 209.67.247.200
This one's fairly well established and still valid.
However, there's a new one now on an identical
IP address:
#SE ix8.fast-search.net
#IP 209.67.247.200
Get Real - Get Paranoid!
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If you're on a Windows system, this site is a must
visit to check your blueyed configuration's security -
but be warned, you may well be shocked! Test it for
free, unpestered by braindead promo spiels:
https://grc.com/x/ne.dll?bh0bkyd2
Search Engine Inconsistencies Quantified
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This excellent study by Greg R. Notess of Montana
State University quantifies SE hit counter losses
and other inconsistencies:
http://www.onlineinc.com/onlinemag/OL2000/net3.html
Octopus Entangles Meta Search Market With a Vengeance
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If you can put up with downloading a 40k Java applet
you'll be able to check out this new player in the
meta search market, designed and promoted by the
people who founded Hotmail:
http://www.octopus.com/
Search Engine Glossaries
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Miffed by all that tech lingo abounding in the SE
world? Get some help here:
http://www.searchengineworld.com/glossary.htm
You'll find another list (multilingual, too) at:
http://www.cadenza.org/search_engine_terms/
Hard Hitting Meta Search Newcomer
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If there's one new meta search engine you want to keep
an eye on, it's definitely Freezersearch which allows
the widest scope of search options extant. While it
is still in beta, it features more power than most
competitors' final release versions. What's more,
these people are relying heavily on user input for
developing their SE further - quite a unique service!
http://www.freezersearch.com/
They are even offering "Gefriermaschine Suche", a
German version, at:
http://de.freezersearch.com/
Oingo For More Meaning-Based Search
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So haven't we heard it all before? In for another
yawn? As if relevance isn't what every other new
fangled search engine promises day in, day out.
But hold it - with Oingo you just might be in for a
surprise or two. Their nifty two-column design
(displaying ODP search results in the left table,
all others to the right) is slick and immensely
viewable. As always, actual relevancy leaves a lot to
be desired, but Oingo's dealing with the problem is
definitely one of the most intelligent approaches
currently being pursued.
http://www.oingo.com/
Searching Newsgroups In Real Time
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This fairly well known meta engine now offers
searching thousands of newsgroups in real time:
Digi-Zone: Ongoing Server Upgrades
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Digi-Zone has announced major server upgrades and
won't be available again before next month. Until
then, surfers are redirected to MarchSearch.
http://www.digi-zone.com/
GoTo Announces Launch Of Directory
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On March 1st, GoTo promises to launch the GoTo.com
Directory. Quote from their press release:
"During a recent consumer research study, we found
that many of our users prefer to click on, rather than
type in, their search queries. Theyve also told us
they would like to refine their searches, and like to
have navigational cues (in the form of search terms)
to help them while they search.
In response to that feedback, we developed the
GoTo.com Directory. The Directory is a great
enhancement to our search engine because it has
powerful refinement capability. The Directory
provides category-based navigation to enable users to
refine their searches, and even displays suggestions
and related topics to help users with their search.
Whats exciting about the Directory is that it
provides another great way for people to search. For
users who prefer to type in their keyword, they can
still do that to find what theyre looking for on the
Web!
The Directory further improves GoTo's search product
and its position as a great search engine for
consumers. The Directory launches March 1st. We invite
you to check it out!"
So do we, so do we ... :-)
http://www.goto.com
Obituary Finder Launched
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While it may seem like a pretty morbid preoccupation,
searching for the deceased can be a very time cosuming
task. This tool helps you check newspapers and net
resources for obituaries:
http://www.legacy.com
ODP: More Than 1.5 Million Sites And Growing
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After hitting the 1 million mark only fairly recently,
ODP has bettered this by another 50% recently: it
now proudly features more than 1.5 million sites.
Further reading:
++++++++++++++++++++++++++++++++++++++++++++++++++++++
======================================================
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++++++++++++++++++++++++++++++++++++++++++++++++++++++
======================================================
Guest Columnist
Robert Woodhead:
"Tips on getting listed in Yahoo
(and the other big indexes)" - Part 1
------------------------------------------------------
Intro:
Robert Woodhead is well known for writing one of the
first computer roleplaying games (Wizardry) as well
as one of the first anti-virus programs (Virex).
His latest project is
http://selfpromotion.com/ -
a URL-registration power-tool that helps you promote
your site to over a hundred search engines and indexes.
You can use it for free, then if you like it, YOU decide
how much you want to pay!
------------------------------------------------------
The big indexes, Yahoo, Open Directory, About.com
(formerly The Mining Company), Snap, and Go.com, are a
great source of hits. But most people don't properly
submit to them, and even if they do get in, their
listings are substandard.
Proper submission to these indexes is becoming even
more crucial because there is a pronounced trend
towards using "human-edited" indexes in search
results. In particular, many of the major search
engines are starting to use Open Directory index
listings in their search results, making it the #2
most important place to list your site, behind Yahoo.
Here's how to optimize your listings for all the big
indexes:
Yahoo
Yahoo is without a doubt the single most important
index on the Internet (though Open Directory (see
below) is rapidly gaining on them!), and it is an
absolute must that you get listed here. After a great
deal of thought, I have decided to disable automated
submissions to Yahoo (on SelfPromotion.com), because
getting listed is so important, and such a "delicate"
process, that it is better to do it by hand.
Yahoo comes in three flavors; the main (original)
Yahoo; the international Yahoo sites; and the regional
(city) Yahoo sites. The original site is by far the
toughest to get into, so if your site is in, or
relates to, a country or region served by one of the
other Yahoo indexes, you should first try to get
listed in them. If you get accepted by one Yahoo
index, you almost always get into them all - and if
for some reason getting into a regional Yahoo index
doesn't get you listed in the main Yahoo index, then
the fact that you are in the regional index will be a
big help when you apply to the main index - and you
should point it out in your application.
Robert's How-to-get-Yahoo'd Advice
First, be patient. It often takes 6-8 weeks for the
overworked Yahoo staff to even look at your site
(though recently, I've been seeing sites accepted in a
week or less IF the submission followed the rules to
the absolute letter)
Yahoo now has a "Business Express" submission service.
You can pay $199 and get a quick thumbs-up/thumbs-down
on your application, but only if your site is a US- based
commercial site. Paying the money does not guarantee a
listing, and the advice I give lower down about crafting
a good submission still applies. For more information about
Yahoo Business Express, use this url:
http://www.yahoo.com/info/suggest/busexpress.html
Warning: Read their terms and conditions carefully
before using Business Express.
My personal feeling is that unless getting a decision
about your Yahoo listing quickly is absolutely
crucial, then you shouldn't use Business Express. What
Business Express buys you is a faster decision, and
perhaps a little more attention to your submission.
But if your submission is properly formatted, you
should get in anyway (just slower).
However, if you submit properly, don't get in, and
you're absolutely sure that your site is good enough
to get into Yahoo, then it might be worth using
Business Express to get them to take another look
quickly. But for most people, it's not necessary.
Second, don't even THINK about bothering them until
your site is 100% up and running, with nothing "under
construction." A good rule of thumb - if it hasn't won
several awards, it won't be good enough to get into
Yahoo. Good site design, fast loading pages, and
content are important. If you want advice on how to
win awards, I have some on my site. You can find it
here:
http://selfpromotion.com/howtowin.t
Third, be gently insistent. If you apply and don't get
in after two months, submit again. But before you do,
go look at your site once again, and see if you can't
improve it.
Whatever you do, do NOT bombard Yahoo with
submissions. If you apply more than once a month,
they'll ignore you until the end of time.
Another good way to get banned from Yahoo is to submit
a site to a regional index that has nothing to do with
that region. Boy do they HATE that!
If you are still having problems getting in, or
getting a change made to your listing, see the note
later in this article about the "secret" Yahoo email
address.
How to apply to Yahoo
First of all, I suggest you print out this article so
you can have it handy when you visit Yahoo.
Visit the main Yahoo site or a regional site (as
appropriate), and do a search (your site title is a
good one) to determine if you are already in the Yahoo
index or not. If you are, then you need to consider
asking them to change your listing using the advice
further down on the page. If not, you need to apply
for a new listing.
It is crucial to understand that Yahoo search results
have several components; Yahoo Categories that match
your query; Web Sites that are in the Yahoo index; and
Web Pages that are drawn from the Inktomi database.
Your site may appear in a Yahoo search and not be in
the index!
If your site does not appear under the heading Web
Sites, it isn't in Yahoo. Many people get confused by
this. They see their site appear under Web Pages and
think Yahoo has listed them. Not so!
Assuming you are not in the index, take your time, and
find the category page that best fits your site. At
the very bottom of this page will be a small "Suggest
a Site" link. Click on it to get to the site
submission page.
If there is no "Suggest a Site" link, then the page
you are on does not allow listings to be added to it,
most likely because it is a very general top-level
page.
A good method for finding the right page is to do some
searches that you think people looking for your site
will do, and note which categories come up at the top
of the search result. Apply to the topmost appropriate
category -- that way, your listing (if you get in...)
will appear as high as possible. More on this below.
Take your time, and carefully read their suggestions
on how to submit. They REALLY mean it. Follow their
instructions to the absolute letter, as if they were
inscribed on stone tablets handed down from Heaven. If
you break the rules (for example, using numbers or
brand names in your descriptions), forget about
getting in. Read those rules. Re-read them. Re-read
them again, out loud.
The #1 mistake people make is that their title and
description read like promotional ad copy. Bad
mistake! What Yahoo wants is a descriptive title and
description. No hype allowed! And if you can make your
description one sentence of at most 15-20 words,
you're less likely to have it edited down!
Apply with an eye to making the job of the Yahoo
reviewer easier; for example, use the "comments" field
in the application form to point out special things
about your site that the reviewer ought to look at.
Three CRUCIAL tips:
First, in each category, Yahoo lists sites
alphabetically by TITLE. So if you can come up with a
plausible title for your site that starts with a
number or the letter A, B or C, go for it. If I'd
known this when I started my site, I'd have called it
autopromotion.com!
Second, choose the alphabetically lowest CATEGORY that
is appropriate for your site. When Yahoo lists matches
found in it's catalog, it lists them by category (in
alphabetic order) and then, inside each category, by
site title (again, alphabetically). Try a yahoo search
about Knitting Needles, for example, and you'll see
that the first category is Business and Economy >
Companies > Arts and Crafts > Crafts > Knitting and
Crocheting, followed by Business and Economy >
Companies > Arts and Crafts > Crafts > Sewing > Sewing
Supplies. This is because while all the higher-level
categories (like Business & Economy) are the same,
Knitting and Crocheting comes before Sewing. It's a
subtle but important point. Even if your company name
is "Zwecky's Knitting Emporium", if you're in that
first category, you'll come up above "Alvin's Knitting
Center" (assuming Alvin isn't smart enough to get
listed in the best category!)
Third and most important, searches on Yahoo will find
your site if the search words appear in the title,
description or URL. So make sure all the important
keywords are in the description and title! Work them
into the text in a natural way -- a list of keywords
isn't acceptable! Because your title will often get
edited, make sure the really crucial keywords are in
the description. And if you can get a domain name that
has your major keywords in it, even better, because
they can't edit your URL!
For example, here is my entry in Yahoo:
SelfPromotion.com - shareservice that automatically
registers your site at major search engines. Use it
for free, pay only if satisfied.
Even though the Yahoo staff edited down my
description, it still has a lot of important keywords
in it. Keep in mind also that Yahoo searches for
strings, not words, so if you can embed keywords
inside other words, even better! Looking at my
description again, you see how I did that:
SelfPromotion.com - shareservice that automatically
registers your site at major search engines. Use it
for free, pay only if satisfied.
While I wish that it said "registers your website" and
somehow had the string "url" in the description, since
I convinced Yahoo to change my description, I get 2-3
times as many clickthroughs than before. So spending
some time crafting a good description is definitely
worth it. This advice also applies to many of the
indexes as well.
Whew! Well, that's all my advice. You may also want to
read Yahoo's advice on how to submit to them, which is
cunningly hidden on their website. Try looking at
their
Help Index :
http://help.yahoo.com/help/search/url/
and their
Submission Tutorial :
http://howto.yahoo.com/chapters/10/1.html
Best of luck to you.
Now here's a list of links to all the Yahoos:
International (Country) Yahoos:
Australia & NZ http://www.yahoo.com.au/
Brasil (Portuguese) http://www.yahoo.com.br/
Canada http://www.yahoo.ca/
China (Traditional) http://chinese.yahoo.com/
China (Simplified) http://gbchinese.yahoo.com/
Denmark http://www.yahoo.dk/
France http://www.yahoo.fr/
Germany http://www.yahoo.de/
Hong Kong http://hk.yahoo.com/
Italy http://www.yahoo.it/
Japan http://www.yahoo.co.jp/
Korea http://www.yahoo.co.kr/
Norway http://www.yahoo.no/
Singapore http://sg.yahoo.com/
South-east Asia http://asia.yahoo.com/
Spanish-language http://espanol.yahoo.com/
Sweden http://www.yahoo.se/
Taiwan http://tw.yahoo.com/
UK & Ireland http://www.yahoo.co.uk/
Regional (Metro) Yahoos
Atlanta http://atlanta.yahoo.com/
Austin http://austin.yahoo.com/
Boston http://boston.yahoo.com/
Chicago http://chi.yahoo.com/
Dallas / Fort Worth http://dfw.yahoo.com/
Los Angeles http://la.yahoo.com/
Miami http://miami.yahoo.com/
Minneapolis / St. Paul http://minn.yahoo.com/
New York http://ny.yahoo.com/
S.F. Bay Area http://sfbay.yahoo.com/
Seattle http://seattle.yahoo.com/
Washington, D.C. http://dc.yahoo.com/
And, of course, the original Mother of All Yahoos!
http://www.yahoo.com/
(To be continued)
Read in Part 2 (next issue of fN):
----------------------------------
* How to change your listing if you are already
in Yahoo
* The "Secret" Yahoo email address
* The Open Directory Project
* InfoSeek Directory (aka Go.com)
* Snap
* About.com (formerly The Mining Company)
---
Copyright İ 1999-2000 by
Robert Woodhead, Webslave.
Check out other writing by Robert Woodhead at:
http://selfpromotion.com/
++++++++++++++++++++++++++++++++++++++++++++++++++++++
-----------------------------------------
How to Be Featured as Our Guest Columnist
-----------------------------------------
While we welcome all pertinent contributions,
we strongly suggest you read our
"Article Submission Authors Guidelines"
before submitting an article.
You can request them by email from here:
fnguidelines@fantomaster.com
<<<<<<<<<<<<<<<<<<<<<<<<<<<>>>>>>>>>>>>>>>>>>>>>>>>>>>
fantomAd
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Spying on the spiders: our landmark online service!
Featuring the world's most comprehensive database of
search engine IPs (spiders and others), the fantomas
spiderSpy(TM) is an inexorable prerequisite for
professional SE research, spider development, cloaking
technology and more.
While the database is still very much in its initial
expansion phase, it features literally thousands of
spiders, being updated every 6 hours.
Take advantage of our current ultra cool introductory
price and sign up for the service at an annual fee
way below what we will very soon have to charge for
a mere month's access!
See which search engines are currently featured:
http://fantomaster.com/fasvsspy01.html
<<<<<<<<<<<<<<<<<<<<<<<<<<<>>>>>>>>>>>>>>>>>>>>>>>>>>>
======================================================
Spider IPs: New AV, Babelfish + Inktomi Spiders
------------------------------------------------------
(bro) Here's a newly detected and verified AltaVista
spider:
#UA AVSearch-3.0(bpf1/bpf1c)
es40.AND.AV.COM
205.229.83.18
Then there's a new Babelfish spider rampant under
IP 204.152.190.154:
# babel4.pa.alta-vista.net
# 204.152.190.154
This spider sports no UserAgent of its own, instead
it will simply refer the web browser's one.
Here is a fairly long list of new Inktomi spiders:
#UA Slurp/si (slurp@inktomi.com;
http://www.inktomi.com/slurp.html) 216.35.116.41
#UA Slurp/si (slurp@inktomi.com;
http://www.inktomi.com/slurp.html) 216.35.116.42
#UA Slurp.so/1.0 (slurp@inktomi.com;
http://www.inktomi.com/slurp.html) 216.35.116.79
#UA Slurp/si (slurp@inktomi.com;
http://www.inktomi.com/slurp.html) 216.35.116.90
#UA Slurp/si (slurp@inktomi.com;
http://www.inktomi.com/slurp.html) 216.35.116.91
#UA Slurp/si (slurp@inktomi.com;
http://www.inktomi.com/slurp.html) 216.35.116.92
#UA Slurp/si (slurp@inktomi.com;
http://www.inktomi.com/slurp.html) 216.35.116.93
Finally, please note our article "Fast On A
Shoestring - New Spider Detected, Sort Of" above!
---
source: the fantomas spiderSpy(TM) botBase at
http://fantomaster.com/fasvsspy01.html
++++++++++++++++++++++++++++++++++++++++++++++++++++++
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Some topics scheduled for our next issue:
ŻŻŻŻŻŻŻŻŻŻŻŻŻŻŻŻŻŻŻŻŻŻŻŻŻŻŻŻŻŻŻŻŻŻŻŻŻŻŻŻŻ
= Stealth, Cloaking, Phantom Technology: How it works
and how it doesn't - Tutorial Part 4
= Meta Tags - Tutorial
= Module mod_rewrite:
The Apache Server Power Commander!
(Tutorial Part 2)
= Robert Woodhead, "Tips on getting listed in Yahoo
(and the other big indexes)" - Part 2
= fantomSpot: Featured SE Site
= Program reviews, new resources, links, contacts,
spider IPs, and more ... - don't go away!
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List of
Guest Columnists:
Gabe Weinberg (vol. 1/issue 001)
Linda Cox (vol. 1/issue 002)
Robert Woodhead (vol. 1/issue 003)
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